Google is in the process of testing a couple of new icons that appear in search results and identify websites that are or that are not optimized for mobile devices. One of the notification icons is a mobile smartphone representing that the website is optimized for mobile devices. The other one is a smartphone with a slash through the phone representing the opposite.
The icons appear next to the website address in search results. The feature currently works with Android and iOS devices but results may vary based on your location. Google has not disclosed yet when they will officially launch the feature or which icon they will continue to use.
Below are a couple of examples of the spotted icons:
What is a responsive website?
Websites built on a responsive platform automatically recognize the device they are being viewed on and adjust their layout to optimize user experience. In other words, they respond to their environment. With this new technology there is no need for two separate websites for full-size computers and mobile devices.
What does this mean for you?
- If your website is responsive, you do not need to do anything; your website will not be negatively affected by either one of the Google icons.
- If your website is not responsive, we highly recommend upgrading to a responsive platform so current and potential new patients will not be discouraged from visiting your website on their mobile devices. There are two ways to upgrade:
- If you are happy with your current Clue website, we can simply transfer it to a responsive platform for you. The website design will not change significantly, but there may be minor differences due to the nature of the responsive sites. Please ask us about pricing details.
- If you have been considering refreshing your current design, then this is the perfect time to pick one of our responsive website packages and we will design a completely new site for you. There are several different options available; contact us today to discuss which package would suit your needs the best!