In a previous blog post a few months ago we already talked about Google testing icons that would differentiate mobile-friendly and non-mobile friendly websites and why it is important to have a responsive site. You may have even noticed in your search results recently that some websites are marked as “Mobile-friendly” while others are not. The icons did not stay but the differentiation did.
Google made the announcement back in February that on April 21st, 2015 significant changes will take effect in Google search algorithms to promote sites in mobile searches that are mobile friendly or responsive. The date has been cleverly named #Mobilegeddon.
But what exactly are responsive websites? These sites recognize the size of the browser screen and automatically adjust the way the content is displayed. If you think about it, this makes a lot of sense in an age, when more people own smartphones than toothbrushes, and the number of people accessing the internet through mobile devices is growing every day. You can do pretty much anything on a smartphone and many people don’t even start up their PCs anymore unless they really have to. But if the fonts are too small and you have to keep zooming in and out, if the site is using technology that is not supported by mobile devices (such as Flash), the experience can be more frustrating than useful. Google knows this and wants to make our lives even more convenient by ranking sites that will be easier to use on a mobile device higher in mobile searches. Companies that don’t have mobile friendly websites will soon start feeling the pain. Starting on April 21st, a site’s mobile-friendliness will have a significant impact on search results.
So the question remains: is your website ready for Mobilegeddon? There are a couple of different ways to determine this. The easiest thing is to shrink the browser window on your PC or Mac and see if the content is displayed differently as the size of the window is getting smaller. There is also a Mobile-Friendly Test provided by Google.
If you are still not sure, feel free to give us a call or email us. Responsive dental web design is what we at Clue Dental Marketing specialize in! The clock is ticking but it is not too late, yet!