Tag Archives: dental marketing

Love is in the air!

Or in our case, on the plate.

Valentine’s Day is all about sweets and sweetness so I wanted to find a yummy recipe that fits the occasion. But it has to be something healthy of course, especially because everyone in our office has been bit by the health bug – some more than others. Some of us sadly exclaim that our clothes don’t fit; we don’t understand why and we clearly have to do something about it, as we shove another cookie into our mouths. Some others of us are into counting and keeping track of calories. Calories are serious business and should be allocated wisely. Well, except on the weekend because honestly, the weekend is for relaxation and fun and calories, as I said, are serious business.

Anyhow, a healthy recipe that fits the holiday… But what exactly is healthy? It depends on who you ask. My general rule of thumb is if it’s natural, it can’t be very bad for you in moderation. And I think “moderation” is the key word just like with most things.

I came across the recipe for Valentine’s Day Strawberry Love Muffins on getmecooking.com. How cute, love muffins. And it was claimed to be a healthy recipe, too. Bingo! It’s true that I used organic raw cane sugar instead of Stevia so I am not sure how much that took away from the healthiness of it. I just prefer the natural alternative. It goes without saying that you should always try to get the good ingredients. Free range, natural eggs, organic strawberries if possible. I am not one of those people who swear that absolutely everything has to be organic but when it comes to eggs and strawberries, it really is worth getting the good stuff. The recipe also calls for coconut oil. You can substitute this with sweet cream butter if you want. Coconut oil has become really popular in the past few years both in the kitchen and used in cosmetics as well. In fact there are so many different uses for it that people talk about it as the miracle oil. I don’t doubt it that it has wonderful qualities but recently my son pointed it out to me that coconut oil actually is mostly (about 90%) saturated fat. One tablespoon of it can account for 60% of your recommended daily saturated fat consumption. That made me think since I have been using coconut oil for cooking and always used it generously. There are many arguments pro and con coconut oil and of course not all saturated fats have been created equal but it is worth doing your own research. I guess “in moderation” works for coconut oil as well.

And finally, the recipe!

Valentine’s Day Strawberry Love Muffins

Ingredients 
1 ½ cups whole wheat flour (100%, for a lighter texture use unbleached all-purpose )
1 cup all-purpose flour (unbleached, plus 2 tablespoons)
1 ½ teaspoons baking powder
½ teaspoon baking soda
½ teaspoon sea salt (fine-grain)
1 lemon zest
½ cup extra virgin coconut oil (packed & measured solid) or sweet cream butter
2 cups stevia (or pure cane sugar)
1 large egg
2 large egg whites
1 tablespoon lemon juice (about half a lemon)
12oz plain greek yogurt (or vanilla)
16oz strawberries (washed, thoroughly dried, hulled, and chopped into bite size pieces)

Directions
1. Pre-heat oven to 350ºF. You can use non-stick muffin tins or add liners. Set aside.

2. In a small bowl, whisk together all of the flour (except the two tablespoons) baking powder, baking soda, salt and lemon zest. Set aside.

3. Using a mixer, cream coconut oil and stevia (or raw sugar) together until light and fluffy. Slowly beat in the whole egg then the egg whites, one at a time, until well mixed. Drop the speed down to low and gently stir in the lemon juice.

4. Keeping the speed on low, slowly add the flour mixture then a bit of the yogurt, alternating between the two, until the mixture is just incorporated. BE SURE NOT TO OVER MIX. These muffins are dense enough as it is!

5. Coat the strawberries in the remaining 2 tbsp of flour then gently mix the berries into the batter. NOTE: THIS BATTER IS SUPER THICK. THAT’S HOW IT’S SUPPOSED TO BE.

6. Using a large cookie scoop or a large spoon, scoop the batter into the tins so they are about 90% full. These should yield about 18.

7. Bake for 20-25 minutes or until a toothpick inserted into the middle comes out clean. Allow the muffins to cool in the tins for 10 minutes then transfer to a wire rack to cool completely.

Enjoy! Make sure to share the love with friends, family, and coworkers as well!

Clue Dental Marketing Patient Education Center

There are so many exciting things going on at Clue right now! One of the things we are most proud of is the official launch of the Clue Dental Marketing Patient Education Center.  We have been working very hard on this project and it’s finally looking amazing.

The Clue Patient Education Center is now available to our clients! Patients can browse the searchable movie library and watch our beautiful, 3D education videos about the most common dental procedures and topics. The library keeps growing as we are adding more and more engaging movies. Be sure to check back periodically to see the latest movie additions.

Now you can turn your website into a resource for your patients so they visit often and stay on your site! Contact us today to find out how you can add the Clue Dental Marketing Patient Education Movies to your own website!

See our live, sample Patient Education Center demo here:
http://pec.gp.cluedentalmarketing.com

Is your website mobile-responsive?

Google is in the process of testing a couple of new icons that appear in search results and identify websites that are or that are not optimized for mobile devices. One of the notification icons is a mobile smartphone representing that the website is optimized for mobile devices. The other one is a smartphone with a slash through the phone representing the opposite.

The icons appear next to the website address in search results. The feature currently works with Android and iOS devices but results may vary based on your location. Google has not disclosed yet when they will officially launch the feature or which icon they will continue to use.

Below are a couple of examples of the spotted icons:

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What is a responsive website?

Websites built on a responsive platform automatically recognize the device they are being viewed on and adjust their layout to optimize user experience. In other words, they respond to their environment. With this new technology there is no need for two separate websites for full-size computers and mobile devices.

 What does this mean for you?

  • If your website is responsive, you do not need to do anything; your website will not be negatively affected by either one of the Google icons.
  • If your website is not responsive, we highly recommend upgrading to a responsive platform so current and potential new patients will not be discouraged from visiting your website on their mobile devices. There are two ways to upgrade:
  1.   If you are happy with your current Clue website, we can simply transfer it to a responsive platform for you. The website design will not change significantly, but there may be minor differences due to the nature of the responsive sites. Please ask us about pricing details.
  2. If you have been considering refreshing your current design, then this is the perfect time to pick one of our responsive website packages and we will design a completely new site for you. There are several different options available; contact us today to discuss which package would suit your needs the best!

Introduction to Online Video Marketing

Aside from social media outlets like Facebook, Twitter, etc., online videos also serve as an essential element of digital marketing. Motion and visuals attract the human eye, thus making videos a necessary online tool. Some major companies have had huge success with their videos going viral, but you don’t have to aim that high. Producing sophisticated videos that target patients can increase your office’s online visibility, and ultimately recruit prospective patients.

Are you asking yourself, “what videos could I possibly put on my website?” Let us give you some inspiration.

  • Product or service: Show your patients what procedures your practice offers – dental implants, root canal treatment, etc. Did you just install new equipment in the office? Demonstrate why your new Kodak 9000 3D CT Scanner is the latest, greatest technology for your patients.
  • Customer Testimonials: Let your loyal patients communicate their good experiences at your office directly to your website visitors. This allows prospective patients to envision themselves in the shoes of your patients.
  • Bragging Rights: Did your practice make a donation to a cause or host a fundraiser, such as Dentistry from the Heart? Establish that your practice appreciates community and charity to show that you’re more than just an office.
  • Office Tour: Create a connection by spotlighting the staff and showcasing your place of business. This allows prospects to get a sense of your office atmosphere before they ever set foot in your office. If your staff is personable, professional, and fun, show it! Your practice will look more attractive through a creative and original video.

An example of a well executed video by Crystal Clear Dental of Tinley Park, Illinois:

Boost your business’s online presence and jump into the world of online video marketing. Your current clients will enjoy watching their doctor and staff in a new light while your prospects will be enticed to call your office today.

Meet Duke, the Office Dog

Car WindowIf you’ve ever heard of “therapy dogs,” we at Clue Dental Marketing have one of our own. With their relax attitude and unconditional affection, interacting with dogs can relieve tension and stress in humans. What better place to have a dog than an office?

Our company owner, Andrea, has a dog named Duke that she often brings into the office. Duke is the most laid back dog you will ever meet. When he’s not sleeping behind someone’s office chair, he’s patiently waiting at the door for Andrea to come back from meetings. Our office dog is part of our atmosphere here at Clue. Working hard to design creative material, meet deadlines, and make sure everyone is satisfied with the product can be stressful, but you can always count on Duke make you laugh.

Duke has one grand delusion: he thinks he is a lap dog. It doesn’t matter if there’s an inch of cushion available or an entire seat, he’ll try to get up there. We reenacted the cartoon below and Duke gladly complied. Who would have thought there was room on that chair??

Duke Cartoon

Duke Collage

Clue Dental Marketing Customizes Office with Dry Erase Wall

The past week at the office everyone has been waiting patiently (or not-so-patiently) for the dry erase walls to dry so that we can start testing out our artistic skills on them. The walls were supposed to be given two weeks to dry properly – but that doesn’t mean a couple “test marks” weren’t made behind the printer… Now we are in full force, recording our increasing Facebook “Likes” on the wall and getting an entire side of the conference room decked out with dry erase paint as well.

Here is our painter, Steve, who has become part of the Clue family in the past few weeks, working on the conference room:

painting

We also tried a little experiment to determine whether to use specialized dry erase paint or high-gloss paint before we decided which to use on the conference room. Tom’s office has the specialized dry erase paint while Brian’s has the high gloss stuff. The results: erasing capabilities are about the same, but the prep work and affordability of the high-gloss paint are more reasonable. So high-gloss paint it is for the conference room!

Now that the paint in Tom and Brian’s offices is dry, we have begun to write to-do lists, document projects, and put some fun drawings on the walls. The best part is it can all come off whenever we need it to (or at least we hope so!)

We have even been recording the “Likes” on our Facebook page after we started a new contest in which dentists can win a free lunch for their entire practice. Whoever likes our Facebook page will be entered in a drawing to win the free lunch for their practice. We’ve been refreshing the Facebook page a few times a day to see who has entered the contest!

Big wall

Website 101

Ever wonder how websites are designed and how they become accessible on the Internet? Maybe you’re looking to create a website for your company or revamp and old site to reflect fresh, modern trends. Doctors’ practices can benefit greatly from having a website. Websites attract new costumers, keep your existing clients up-to-date, and allow people to get a sense of the atmosphere and offerings of your practice before setting foot in your office. However, if you do not understand how websites work and what services are best for your company, you may not know what you can do yourself and what services you need.

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Here are some of the basic questions regarding websites and hosting asked by our clients:

What is a website, exactly?

A website starts as a file that contains information on how content should appear on the Internet. You need a program like DreamWeaver that allows you to design the webpage, just as you might use Word to type a letter or PowerPoint to design a slide show. Just because you have designed a webpage does not mean that it is automatically on the Internet. Let’s start with an analogy: imagine your home. A website is like the physical structure that is your house. If you have the code written for a website and a software program that allows you to translate code into webpages, this would be like having the blueprint and raw materials for your house.

What do you mean by “code”?

Code is like a blueprint. It describes exactly where everything should be positioned on the website down to every color and piece of text. Before your website goes online, it starts as a blueprint of how the site should appear once it is on the Internet. Every web page is made up of two types of code: HTML and CSS. HTML describes the content of your website, telling your web browser which headlines, subheadings, paragraphs, lists and other objects should be displayed. CSS styles your content, defining the fonts, sizes, colors and position of all the objects.

Why do I need a Web Host? 

If you only have the blueprint and materials to build a house, you won’t get very far. You need a plot of land to build it on. The company that sells you the plot of land on which to build your house is similar to the Web Host. The web host has physical hardware and servers needed to put your website on the Internet. Without the web host, your website has no way of getting online.

shutterstock_62162776What is the difference between a website and a domain name? 

When you purchase a plot of land, you are given an address that designates where exactly your home is located. All the rooms in your house, your porch, garage, and backyard are grouped under a single address. This is akin to your website’s domain name. It’s the address that determines where on the Internet your website can be found. You are given a domain name when you purchase the space from the web host. Purchasing your own domain name is like owning your own home with a unique address, while “free” websites from hosts like GoDaddy are often like renting apartments; you get your own space but your address is still attached to the whole building.

If a domain name is your address, what is the URL?

A URL is a little bit trickier to compare. It’s as if each floor and room in your house has a separate address. If your living room had a URL, it might be https://www.100DruryLane.com/firstfloor-livingroom

What is SEO?

SEO stands for Search Engine Optimization. When your website is optimized for search engines, it means that someone looking for what you’re offering (i.e. “Chicago Dentist”) will find you website as one of the primary options when they type those search words into Google, Yahoo, or another search engine.

How do I customize my website?

Like deciding whether to buy a house, condominium, or apartment – and whether to rent or own – the more time, effort and money you are willing to spend, the more customizable your website can be. If you start from scratch in creating a theme and format for your website and your buy your own domain name, the options for customizing your site are very open.

If you have the resources and knowledge, you can buy a plot of land and build your own house from scratch. However, most people choose to go through a real estate agent and building company, and when they need maintenance done to their house, they hire a contractor. If you do not have the tools and time to build a website, you will need a third-party company to design, host, and maintain your website.

Some higher-end companies will do all of these services at a cost. They will design your website and customize it to your personal brand, put it online, and then update it as you request changes. A completely original and customized website with ongoing maintenance services is the most costly option, but it is also the most professional and comprehensive option for building your website.

When you rent an apartment rather than buying a house, you may not be able to paint the walls or remodel the layout of your apartment. Similarly, if you purchase a inexpensive template site from a large web host company, you will have less freedom to cater the site to your tastes and brand. Every route you chose when deciding options for your website will come down to this: the more your are willing to pay for creative design services, the more personalized and professional your website will be.

Overview

  • shutterstock_122664076Webpage – a file saved on a computer containing information on how a content should appear on the Internet
  • Website – multiple webpages, linked together via a common domain name
  • Domain Name – a unique address describing where your website is located on the Internet
  • URL – a more specific address that ties each webpage in a website to a hierarchy branching out from the site’s domain
  • Web Hosting – a service that has the capability to put your website on the Internet

Idea Drafting: Pamphlets

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Thinking “Out of the Box”

Creative design and thinking “out of the box” is a key component of dental marketing. Catering to our client’s individual sense of identity, or brand, is one way in which we make our company stand out from the other marketing services. We don’t create templates that “box in” clients or prescribe to them a certain standard.

The drawings below are the first draft of a folding pamphlet. We wanted the look to be sleek, bold, and stimulating to the senses. In other words, not your average advertisement.

Pamphlet Design Page 1

What is a brand?

Looking back to when I first received admitted student packets and from schools, I remember how each school exuded a different brand. One university send a shiny postcard that displayed a graphic with my name in the clouds – showing off the reaches of their technology in a flashy manner; it made you want to be part of their exclusive club.

Another sent a handwritten card discussing one of my admissions essays on the back of a picture of one of the school’s famous gargoyles. This school was smaller and offered a more personalized experience, drawing upon older senses of prestige more so than new-fangled technology.

Our job is to create the same type of “brand” for dental practices. So, before we even begin to work with a client, we have to think about what type of brand will appeal not only to a doctor’s practice, but to the type of clients that practice might attract.

Pamphlet Design Page 2

Branding by design

The pamphlet at right is designed to appeal to those who like a visual and sensory experience. You might imagine their office stylized with bold colors and modern decorations. For their clients, the potential discomforts of going to the dentist are mitigated by the experience of being treated specially. Products and services don’t inherently market themselves, people sell products, and every person has a unique identity.

What we do is make sure that information is not simply conveyed, but that the package itself transcends what is in writing. Dental marketing is all about the brand, and every brand needs to be “out of the box.” 

What is your practice’s brand?

 

Tips for Effective Dental Marketing with Social Media

small social mediaBeing active on social media networks such as Facebook and Twitter is a great way to build relationships with current and prospective patients. Take a look at these 3 important tips for enhancing the image of your practice with social media.

Educate Your Patients

I am a firm believer that social media is not the place to advertise your practice as you traditionally would in a flyer or mailer. Provide your followers with value, such as helpful dental tips and industry news. If your online community doesn’t believe they are receiving value from your page, they will leave and find someone else who will.

Ask questions and encourage feedback! Use these platforms to build a more personal relationship with your patients. When your online community thinks highly of your practice, word of mouth can be an extremely beneficial dental marketing tactic for your practice.

Updates & Promotions

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Does your practice have a special deal or monthly promotion? Be sure to let your patients on social media know about it (value!). Attract your leads with offers that are only available online to encourage patients to find your practice on social networking sites such as Facebook and Twitter. It is also a good idea to let your online communities know about updates around the office, which makes patients feel more engaged with your practice.

Engage Your Audience

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When it comes to social media, there are two major things you want to accomplish: engage and get people involved. Ask trivia questions, offer contests or sweepstakes, and incorporate some fun quotes and photos that your audience can share with friends and family.

You might be surprised by how much you can learn about your patients and your business through sites such as Facebook and Twitter. When your patients contact you through your social media pages, make sure you answer them. Think of your social pages as an extension or your company. Customer service is very important in order to gain and retain patients!