Tag Archives: Clue Dental Marketing

Clue Dental Marketing Patient Education Center

There are so many exciting things going on at Clue right now! One of the things we are most proud of is the official launch of the Clue Dental Marketing Patient Education Center.  We have been working very hard on this project and it’s finally looking amazing.

The Clue Patient Education Center is now available to our clients! Patients can browse the searchable movie library and watch our beautiful, 3D education videos about the most common dental procedures and topics. The library keeps growing as we are adding more and more engaging movies. Be sure to check back periodically to see the latest movie additions.

Now you can turn your website into a resource for your patients so they visit often and stay on your site! Contact us today to find out how you can add the Clue Dental Marketing Patient Education Movies to your own website!

See our live, sample Patient Education Center demo here:
http://pec.gp.cluedentalmarketing.com

Idea Drafting: Pamphlets

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Thinking “Out of the Box”

Creative design and thinking “out of the box” is a key component of dental marketing. Catering to our client’s individual sense of identity, or brand, is one way in which we make our company stand out from the other marketing services. We don’t create templates that “box in” clients or prescribe to them a certain standard.

The drawings below are the first draft of a folding pamphlet. We wanted the look to be sleek, bold, and stimulating to the senses. In other words, not your average advertisement.

Pamphlet Design Page 1

What is a brand?

Looking back to when I first received admitted student packets and from schools, I remember how each school exuded a different brand. One university send a shiny postcard that displayed a graphic with my name in the clouds – showing off the reaches of their technology in a flashy manner; it made you want to be part of their exclusive club.

Another sent a handwritten card discussing one of my admissions essays on the back of a picture of one of the school’s famous gargoyles. This school was smaller and offered a more personalized experience, drawing upon older senses of prestige more so than new-fangled technology.

Our job is to create the same type of “brand” for dental practices. So, before we even begin to work with a client, we have to think about what type of brand will appeal not only to a doctor’s practice, but to the type of clients that practice might attract.

Pamphlet Design Page 2

Branding by design

The pamphlet at right is designed to appeal to those who like a visual and sensory experience. You might imagine their office stylized with bold colors and modern decorations. For their clients, the potential discomforts of going to the dentist are mitigated by the experience of being treated specially. Products and services don’t inherently market themselves, people sell products, and every person has a unique identity.

What we do is make sure that information is not simply conveyed, but that the package itself transcends what is in writing. Dental marketing is all about the brand, and every brand needs to be “out of the box.” 

What is your practice’s brand?

 

Tips for Effective Dental Marketing with Social Media

small social mediaBeing active on social media networks such as Facebook and Twitter is a great way to build relationships with current and prospective patients. Take a look at these 3 important tips for enhancing the image of your practice with social media.

Educate Your Patients

I am a firm believer that social media is not the place to advertise your practice as you traditionally would in a flyer or mailer. Provide your followers with value, such as helpful dental tips and industry news. If your online community doesn’t believe they are receiving value from your page, they will leave and find someone else who will.

Ask questions and encourage feedback! Use these platforms to build a more personal relationship with your patients. When your online community thinks highly of your practice, word of mouth can be an extremely beneficial dental marketing tactic for your practice.

Updates & Promotions

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Does your practice have a special deal or monthly promotion? Be sure to let your patients on social media know about it (value!). Attract your leads with offers that are only available online to encourage patients to find your practice on social networking sites such as Facebook and Twitter. It is also a good idea to let your online communities know about updates around the office, which makes patients feel more engaged with your practice.

Engage Your Audience

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When it comes to social media, there are two major things you want to accomplish: engage and get people involved. Ask trivia questions, offer contests or sweepstakes, and incorporate some fun quotes and photos that your audience can share with friends and family.

You might be surprised by how much you can learn about your patients and your business through sites such as Facebook and Twitter. When your patients contact you through your social media pages, make sure you answer them. Think of your social pages as an extension or your company. Customer service is very important in order to gain and retain patients!