Making the Most Out of Your Patient Referral Program

Many offices have patient referral programs. That isn’t very unusual. However, different offices have varying levels of success in bringing in new patients. So what do you do to be sure your program to reaches its full potential? We have some tips.

Let’s start with the obvious: the referral cards. Be sure to place them in prominent places throughout the office! The reception desk is a great place to set referral cards to be sure they’re seen. Feel free to also place them on waiting room tables and in rooms. Sometimes these places are easier to look over, so we recommend always having referral materials near the reception desk. Don’t stop at just strategically placing cards around the office. Tuck the cards in hygiene bags and attach them to walk out statements as well.

To have the most successful patient referral program, chances are you’ll have to do more than simply purchase the basic referral cards and put them somewhere. Be sure not to neglect face to face interaction! Mention the program to patients. Assign team members to bring up the referral program. Try starting with something complimentary such as “We’d love more patients like you!…” In-person interactions are often said to be the most effective marketing activity in the case of small businesses. Talk to your patients and hopefully your patients will talk about you to friends and family.

Don’t forget about the rest of your media. Mention your patient referral program in other advertising and marketing material. Add a link to an online referral form on your website. Mention the program on your social media accounts. Bring up the program in ads, postcards, newsletters, etc.

Finally, let patients who refer know how much you appreciate it! Hand-written notes and personalized gifts are a great way to say thank you.

We wish you the best in your future acquisition of new patients!

Clue Launches New “Request an Appointment” Form

We’re excited to launch our new “Request an Appointment Form”!

Clue’s new pop-up form features clean, modern styling and advanced functionality. The top of the form can be customized to match the doctor’s website.

Screen Shot 2015-02-24 at 12.09.34 PM

Preferred appointment date is now selected in a pop-up calendar.

Screen Shot 2015-02-24 at 12.09.50 PM

 

Key contact information is required. A patient cannot submit the form with missing or malformed information.

Screen Shot 2015-02-24 at 12.10.15 PM

Upon completion, the information will be emailed to the dentist.

Screen Shot 2015-02-24 at 12.11.15 PM

Questions or comments?

Leave a message and we’ll be glad to answer any questions you have about our new form!

Google’s Hummingbird Update will help Dental Practices Target Patients


How will Google’s new update, Hummingbird, affect for your dental website?

There’s been a lot of buzz about Google’s new search algorithm, Hummingbird. Before jumping to any conclusions I want to assure you that there’s no need to worry; your website will be just fine (if it has been properly coded with white hat SEO techniques). Hummingbird has been designed to be more precise and to focus on conversational searches rather than traditional search terms, helping target patients who are seeking specialized dental services.

Hummingbird uses a new algorithm to revamp traditional searches; one that looks at a query as a whole sentence or conversation rather than a string of words. This will allow users to track more complex search queries that focus on the meaning behind a search –what the searcher is really asking or seeking.

Google’s Hummingbird is also designed to reflect the modern search trends and promote the use of social media for SEO.  As more people are using search engines via mobile devices and/or voice activation, there is a benefit behind a search engine that links conversations from multiple social media outlets.

Hummingbird will affect 90% of searches and is considered the first top-to-bottom rewrite of Google’s search algorithm.  It looks at intent of the search and relays advanced data (where, how, and when someone queries), which will allow SEO companies to develop a content strategy that is more sophisticated and focused for their client. The update is expected to help rankings for websites with proper coding and a strong social media presence.

Have questions about Google Hummingbird? Leave a comment!

Clue Dental Marketing Attends Dentistry from the Heart Event

Last Friday we volunteered at Ahoyt Family Dental’s 2nd Dentistry from the Heart event. Since its inception, Dentistry from the Heart has grown to include over 250 annual events nationwide and has served more than 80,000 people of need with free dental care.

Take a look at some of our favorite pictures from the event:

 

Participants battled the heat and waited patiently in line for free dental care consisting of fillings, extractions, and dental cleanings. Services were provided for 91 participants, up from 69 participants in 2012.

039_144_Ahoyt Family Dental - 2013 Denistry from the Heart_Here’s a picture of Tom, Geraldine and I (left to right) holding down the fort at the signup table.

144_144_Ahoyt Family Dental - 2013 Denistry from the Heart_

Food and refreshments were served thanks to all of our helpers.

082_144_Ahoyt Family Dental - 2013 Denistry from the Heart_

The DJ played music and held several trivia contests for all of the participants as they waited for their turn to head inside.

138_144_Ahoyt Family Dental - 2013 Denistry from the Heart_

Although this was my first Dentistry from the Heart event, this was the second event attended by the rest of the Clue team. It was truly a great experience and I look forward to helping out at next year’s event!

All photographs were taken by Geraldine Teotico. You can view more of her work at lifemadestill.com.

Introduction to Online Video Marketing

Aside from social media outlets like Facebook, Twitter, etc., online videos also serve as an essential element of digital marketing. Motion and visuals attract the human eye, thus making videos a necessary online tool. Some major companies have had huge success with their videos going viral, but you don’t have to aim that high. Producing sophisticated videos that target patients can increase your office’s online visibility, and ultimately recruit prospective patients.

Are you asking yourself, “what videos could I possibly put on my website?” Let us give you some inspiration.

  • Product or service: Show your patients what procedures your practice offers – dental implants, root canal treatment, etc. Did you just install new equipment in the office? Demonstrate why your new Kodak 9000 3D CT Scanner is the latest, greatest technology for your patients.
  • Customer Testimonials: Let your loyal patients communicate their good experiences at your office directly to your website visitors. This allows prospective patients to envision themselves in the shoes of your patients.
  • Bragging Rights: Did your practice make a donation to a cause or host a fundraiser, such as Dentistry from the Heart? Establish that your practice appreciates community and charity to show that you’re more than just an office.
  • Office Tour: Create a connection by spotlighting the staff and showcasing your place of business. This allows prospects to get a sense of your office atmosphere before they ever set foot in your office. If your staff is personable, professional, and fun, show it! Your practice will look more attractive through a creative and original video.

An example of a well executed video by Crystal Clear Dental of Tinley Park, Illinois:

Boost your business’s online presence and jump into the world of online video marketing. Your current clients will enjoy watching their doctor and staff in a new light while your prospects will be enticed to call your office today.

Setting up professional email addresses for your practice

Email was one of the first online modes of communication to catch on in a big way. Now it is the standard for sending fast, reliable messages to family, coworkers, and friends. Even if you do not consider yourself a tech-savvy person, you probably have a personal email address and/or a work email address. Free email hosts like Gmail and Yahoo make it quick and easy to get a functional email account up and running, but setting up a unique set of professional emails can be a bit more challenging. Here are a few pointers to get you started on setting up professional email accounts for your practice. Even if your dental marketing company is setting up the email service for you, you’ll know which questions to ask every step of the way.

 Why have a professional email rather than a free account?

While Gmail is great for a personal email account, many people like keeping their personal emails and work emails separate. Since spammers are more likely to switch between free accounts than risk getting paid accounts blocked, many people see a professional email address as a sign that your practice is legitimate. Incorporating the name of your practice in a free email account can also be awkward: yourname_yourpractice@gmail.com is far less succinct and memorable than yourname@yourpractice.com. A common email domain among staff members makes communication with patients or referring doctors clear and consistent. It also ties your email address in with your website’s address!

 How do I get a professional email address?

Creating your professional email addresses is not quite as simple as setting up a Gmail account – but the good news is that it is well worth the effort!

 If you don’t currently have a website or domain name:

A domain name is a unique online address that you can purchase and register with a web host; it will be the online “home” of your website and email addresses. Your dental marketing company will likely take care of all the technical logistics, but if you’d like to learn more see our <a href=”http://blog.cluedentalmarketing.com/?p=105″>Website 101</a> post. The first step is to choose an easy-to-remember domain name that is specific to your practice, such as www.yourpractice.com. Once your domain name is registered, you can set up an email address @yourpractice.com through the web hosting account.  Some accounts come with a limited number of email addresses, while others come with unlimited.

Once you’ve registered your email address with your web host, you can begin to send and receive emails from your new address. For convenient access to your emails, we recommend setting your email address up on an email application such as Mail or Microsoft Outlook. If you have an old email address, you may want to back up all your old emails if you would still like to have access to them. You can also set up your old email account to forward to your new address, as long as your former address was a free account or you are continuing to pay the hosting service for an old email.

 If you already have a domain name:

If you already have a website and domain name, you’ll need to transfer your domain name to your new site’s host account in order to set up your email addresses. You’ll have to go into your former web host account and get a permission code to transfer the domain to a new host. Once the domain is transferred, your dental marketing company can register email addresses under the domain. If you had previous email addresses with your old hosting account, be aware that these will no longer work once you transfer the domain name. The same will occur if you stop paying for an old email hosting account. We recommend that you back your old emails up before switching. In the end, it will be worth it to have the same email domain as your website!

Clue Dental Marketing welcomes the opportunity to assist you with any questions or concern you have about emails. Feel free to post a question or comment or contact us at info@cluedentalmarketing.com!

Happy Birthday, Bob!

Group photoWe recently celebrated our printing consultant, Bob’s 60th birthday. Bob prints all the brochures, banners, and other printed media for Clue. He has always been extremely helpful in producing high-quality products for our company and our clients, which is why we wanted to surprise him with a special birthday treat.

Though there was much debate, Tom’s vote for red velvet cake was overruled by a majority vote in favor of the bavarian cream. Since it was a surprise, we couldn’t ask Bob, so we had to settle the matter ourselves. We also bought a balloon cane, which had the unintended effect of frightening Duke, our office dog, more than it served the purpose of teasing Bob.

We toasted Bob’s 60th birthday with champagne (shhh…don’t tell!). Here’s to hoping for many more successful years of working together!

Collage

Meet Duke, the Office Dog

Car WindowIf you’ve ever heard of “therapy dogs,” we at Clue Dental Marketing have one of our own. With their relax attitude and unconditional affection, interacting with dogs can relieve tension and stress in humans. What better place to have a dog than an office?

Our company owner, Andrea, has a dog named Duke that she often brings into the office. Duke is the most laid back dog you will ever meet. When he’s not sleeping behind someone’s office chair, he’s patiently waiting at the door for Andrea to come back from meetings. Our office dog is part of our atmosphere here at Clue. Working hard to design creative material, meet deadlines, and make sure everyone is satisfied with the product can be stressful, but you can always count on Duke make you laugh.

Duke has one grand delusion: he thinks he is a lap dog. It doesn’t matter if there’s an inch of cushion available or an entire seat, he’ll try to get up there. We reenacted the cartoon below and Duke gladly complied. Who would have thought there was room on that chair??

Duke Cartoon

Duke Collage

Clue Dental Marketing Customizes Office with Dry Erase Wall

The past week at the office everyone has been waiting patiently (or not-so-patiently) for the dry erase walls to dry so that we can start testing out our artistic skills on them. The walls were supposed to be given two weeks to dry properly – but that doesn’t mean a couple “test marks” weren’t made behind the printer… Now we are in full force, recording our increasing Facebook “Likes” on the wall and getting an entire side of the conference room decked out with dry erase paint as well.

Here is our painter, Steve, who has become part of the Clue family in the past few weeks, working on the conference room:

painting

We also tried a little experiment to determine whether to use specialized dry erase paint or high-gloss paint before we decided which to use on the conference room. Tom’s office has the specialized dry erase paint while Brian’s has the high gloss stuff. The results: erasing capabilities are about the same, but the prep work and affordability of the high-gloss paint are more reasonable. So high-gloss paint it is for the conference room!

Now that the paint in Tom and Brian’s offices is dry, we have begun to write to-do lists, document projects, and put some fun drawings on the walls. The best part is it can all come off whenever we need it to (or at least we hope so!)

We have even been recording the “Likes” on our Facebook page after we started a new contest in which dentists can win a free lunch for their entire practice. Whoever likes our Facebook page will be entered in a drawing to win the free lunch for their practice. We’ve been refreshing the Facebook page a few times a day to see who has entered the contest!

Big wall

Website 101

Ever wonder how websites are designed and how they become accessible on the Internet? Maybe you’re looking to create a website for your company or revamp and old site to reflect fresh, modern trends. Doctors’ practices can benefit greatly from having a website. Websites attract new costumers, keep your existing clients up-to-date, and allow people to get a sense of the atmosphere and offerings of your practice before setting foot in your office. However, if you do not understand how websites work and what services are best for your company, you may not know what you can do yourself and what services you need.

shutterstock_101155834

Here are some of the basic questions regarding websites and hosting asked by our clients:

What is a website, exactly?

A website starts as a file that contains information on how content should appear on the Internet. You need a program like DreamWeaver that allows you to design the webpage, just as you might use Word to type a letter or PowerPoint to design a slide show. Just because you have designed a webpage does not mean that it is automatically on the Internet. Let’s start with an analogy: imagine your home. A website is like the physical structure that is your house. If you have the code written for a website and a software program that allows you to translate code into webpages, this would be like having the blueprint and raw materials for your house.

What do you mean by “code”?

Code is like a blueprint. It describes exactly where everything should be positioned on the website down to every color and piece of text. Before your website goes online, it starts as a blueprint of how the site should appear once it is on the Internet. Every web page is made up of two types of code: HTML and CSS. HTML describes the content of your website, telling your web browser which headlines, subheadings, paragraphs, lists and other objects should be displayed. CSS styles your content, defining the fonts, sizes, colors and position of all the objects.

Why do I need a Web Host? 

If you only have the blueprint and materials to build a house, you won’t get very far. You need a plot of land to build it on. The company that sells you the plot of land on which to build your house is similar to the Web Host. The web host has physical hardware and servers needed to put your website on the Internet. Without the web host, your website has no way of getting online.

shutterstock_62162776What is the difference between a website and a domain name? 

When you purchase a plot of land, you are given an address that designates where exactly your home is located. All the rooms in your house, your porch, garage, and backyard are grouped under a single address. This is akin to your website’s domain name. It’s the address that determines where on the Internet your website can be found. You are given a domain name when you purchase the space from the web host. Purchasing your own domain name is like owning your own home with a unique address, while “free” websites from hosts like GoDaddy are often like renting apartments; you get your own space but your address is still attached to the whole building.

If a domain name is your address, what is the URL?

A URL is a little bit trickier to compare. It’s as if each floor and room in your house has a separate address. If your living room had a URL, it might be https://www.100DruryLane.com/firstfloor-livingroom

What is SEO?

SEO stands for Search Engine Optimization. When your website is optimized for search engines, it means that someone looking for what you’re offering (i.e. “Chicago Dentist”) will find you website as one of the primary options when they type those search words into Google, Yahoo, or another search engine.

How do I customize my website?

Like deciding whether to buy a house, condominium, or apartment – and whether to rent or own – the more time, effort and money you are willing to spend, the more customizable your website can be. If you start from scratch in creating a theme and format for your website and your buy your own domain name, the options for customizing your site are very open.

If you have the resources and knowledge, you can buy a plot of land and build your own house from scratch. However, most people choose to go through a real estate agent and building company, and when they need maintenance done to their house, they hire a contractor. If you do not have the tools and time to build a website, you will need a third-party company to design, host, and maintain your website.

Some higher-end companies will do all of these services at a cost. They will design your website and customize it to your personal brand, put it online, and then update it as you request changes. A completely original and customized website with ongoing maintenance services is the most costly option, but it is also the most professional and comprehensive option for building your website.

When you rent an apartment rather than buying a house, you may not be able to paint the walls or remodel the layout of your apartment. Similarly, if you purchase a inexpensive template site from a large web host company, you will have less freedom to cater the site to your tastes and brand. Every route you chose when deciding options for your website will come down to this: the more your are willing to pay for creative design services, the more personalized and professional your website will be.

Overview

  • shutterstock_122664076Webpage – a file saved on a computer containing information on how a content should appear on the Internet
  • Website – multiple webpages, linked together via a common domain name
  • Domain Name – a unique address describing where your website is located on the Internet
  • URL – a more specific address that ties each webpage in a website to a hierarchy branching out from the site’s domain
  • Web Hosting – a service that has the capability to put your website on the Internet