Aside from social media outlets like Facebook, Twitter, etc., online videos also serve as an essential element of digital marketing. Motion and visuals attract the human eye, thus making videos a necessary online tool. Some major companies have had huge success with their videos going viral, but you don’t have to aim that high. Producing sophisticated videos that target patients can increase your office’s online visibility, and ultimately recruit prospective patients.
Are you asking yourself, “what videos could I possibly put on my website?” Let us give you some inspiration.
- Product or service: Show your patients what procedures your practice offers – dental implants, root canal treatment, etc. Did you just install new equipment in the office? Demonstrate why your new Kodak 9000 3D CT Scanner is the latest, greatest technology for your patients.
- Customer Testimonials: Let your loyal patients communicate their good experiences at your office directly to your website visitors. This allows prospective patients to envision themselves in the shoes of your patients.
- Bragging Rights: Did your practice make a donation to a cause or host a fundraiser, such as Dentistry from the Heart? Establish that your practice appreciates community and charity to show that you’re more than just an office.
- Office Tour: Create a connection by spotlighting the staff and showcasing your place of business. This allows prospects to get a sense of your office atmosphere before they ever set foot in your office. If your staff is personable, professional, and fun, show it! Your practice will look more attractive through a creative and original video.
An example of a well executed video by Crystal Clear Dental of Tinley Park, Illinois:
Boost your business’s online presence and jump into the world of online video marketing. Your current clients will enjoy watching their doctor and staff in a new light while your prospects will be enticed to call your office today.