Is your website scaring away potential patients? Check out these 4 reasons why patients may be heading to your competitors after seeing your website!
Poor Color Choices
The first and most obvious sign of an poorly designed dental website is lousy color choice. There are so many things that can go wrong with colors: colors that are too bright, generic computer default colors, overly saturated colors, too many bold colors at once, too many colors in general, font colors, or just plain ugly colors.
A simple Google search of “websites with bad color” will show you a pattern of what you want to avoid. Use color with caution, limit your palette and chose colors that match your brand.
Too Much Text
Another common mistake on your dental website is the use of too much text. If visitors see too many long paragraphs, they assume they will have to do a lot of reading to find the information they’re looking for. When using text on your website, use smaller paragraphs or bullet lists. Divide text in to different sections and think about breaking it up with relevant photos or graphics only if that makes sense with the content. If you have something to say that does warrant writing more, try using a headline and a partial paragraph with a link to read more if they choose.
Music and/or Video on Autoplay
Do you have music or a video that is set to autoplay when a person visits your site? We hope not! However, if you do, you are certainly not the only one to make this mistake. You probably thought the sound or video you chose to autoplay was pretty good or else you wouldn’t have chosen it. Well, not everyone has the same taste as you. I’m sure you’ve experienced pulling up a web page that had awful music or a loud video that you couldn’t turn off fast enough. Even if it wasn’t the worst music in the world, maybe you we’re just confused on where the sound was coming from and wanted to listen to the news instead. Don’t be that website.
Hidden Contact Information
Finally, be sure your contact info is easy to find! You want visitors to look at your site then decide that your practice seems relevant to them and proceed to call you to set up an appointment. If it’s not easy to find your contact info, this is a problem. If it’s buried in clutter or your site has poor navigation, you should address these problems and try to make your website as clean and easy to navigate as possible. You should be sure that there is a contact button in an obvious location such as the main navigation tabs.
Did we miss anything? Leave a comment and let us know what website features bother you the most!