Does your dental website need a makeover?

Is your website scaring away potential patients? Check out these 4 reasons why patients may be heading to your competitors after seeing your website!

Poor Color Choices

The first and most obvious sign of an poorly designed dental website is lousy color choice. There are so many things that can go wrong with colors: colors that are too bright, generic computer default colors, overly saturated colors, too many bold colors at once, too many colors in general, font colors, or just plain ugly colors.

A simple Google search of “websites with bad color” will show you a pattern of what you want to avoid. Use color with caution, limit your palette and chose colors that match your brand.

Too Much Text

Another common mistake on your dental website is the use of too much text. If visitors see too many long paragraphs, they assume they will have to do a lot of reading to find the information they’re looking for. When using text on your website, use smaller paragraphs or bullet lists. Divide text in to different sections and think about breaking it up with relevant photos or graphics only if that makes sense with the content. If you have something to say that does warrant writing more, try using a headline and a partial paragraph with a link to read more if they choose.

Music and/or Video on Autoplay

Do you have music or a video that is set to autoplay when a person visits your site? We hope not! However, if you do, you are certainly not the only one to make this mistake. You probably thought the sound or video you chose to autoplay was pretty good or else you wouldn’t have chosen it. Well, not everyone has the same taste as you. I’m sure you’ve experienced pulling up a web page that had awful music or a loud video that you couldn’t turn off fast enough. Even if it wasn’t the worst music in the world, maybe you we’re just confused on where the sound was coming from and wanted to listen to the news instead. Don’t be that website.

Hidden Contact Information

Finally, be sure your contact info is easy to find! You want visitors to look at your site then decide that your practice seems relevant to them and proceed to call you to set up an appointment. If it’s not easy to find your contact info, this is a problem. If it’s buried in clutter or your site has poor navigation, you should address these problems and try to make your website as clean and easy to navigate as possible. You should be sure that there is a contact button in an obvious location such as the main navigation tabs.

Did we miss anything? Leave a comment and let us know what website features bother you the most!

Making the Most Out of Your Patient Referral Program

Many offices have patient referral programs. That isn’t very unusual. However, different offices have varying levels of success in bringing in new patients. So what do you do to be sure your program to reaches its full potential? We have some tips.

Let’s start with the obvious: the referral cards. Be sure to place them in prominent places throughout the office! The reception desk is a great place to set referral cards to be sure they’re seen. Feel free to also place them on waiting room tables and in rooms. Sometimes these places are easier to look over, so we recommend always having referral materials near the reception desk. Don’t stop at just strategically placing cards around the office. Tuck the cards in hygiene bags and attach them to walk out statements as well.

To have the most successful patient referral program, chances are you’ll have to do more than simply purchase the basic referral cards and put them somewhere. Be sure not to neglect face to face interaction! Mention the program to patients. Assign team members to bring up the referral program. Try starting with something complimentary such as “We’d love more patients like you!…” In-person interactions are often said to be the most effective marketing activity in the case of small businesses. Talk to your patients and hopefully your patients will talk about you to friends and family.

Don’t forget about the rest of your media. Mention your patient referral program in other advertising and marketing material. Add a link to an online referral form on your website. Mention the program on your social media accounts. Bring up the program in ads, postcards, newsletters, etc.

Finally, let patients who refer know how much you appreciate it! Hand-written notes and personalized gifts are a great way to say thank you.

We wish you the best in your future acquisition of new patients!