Google’s Hummingbird Update will help Dental Practices Target Patients


How will Google’s new update, Hummingbird, affect for your dental website?

There’s been a lot of buzz about Google’s new search algorithm, Hummingbird. Before jumping to any conclusions I want to assure you that there’s no need to worry; your website will be just fine (if it has been properly coded with white hat SEO techniques). Hummingbird has been designed to be more precise and to focus on conversational searches rather than traditional search terms, helping target patients who are seeking specialized dental services.

Hummingbird uses a new algorithm to revamp traditional searches; one that looks at a query as a whole sentence or conversation rather than a string of words. This will allow users to track more complex search queries that focus on the meaning behind a search –what the searcher is really asking or seeking.

Google’s Hummingbird is also designed to reflect the modern search trends and promote the use of social media for SEO.  As more people are using search engines via mobile devices and/or voice activation, there is a benefit behind a search engine that links conversations from multiple social media outlets.

Hummingbird will affect 90% of searches and is considered the first top-to-bottom rewrite of Google’s search algorithm.  It looks at intent of the search and relays advanced data (where, how, and when someone queries), which will allow SEO companies to develop a content strategy that is more sophisticated and focused for their client. The update is expected to help rankings for websites with proper coding and a strong social media presence.

Have questions about Google Hummingbird? Leave a comment!