Being active on social media networks such as Facebook and Twitter is a great way to build relationships with current and prospective patients. Take a look at these 3 important tips for enhancing the image of your practice with social media.
Educate Your Patients
I am a firm believer that social media is not the place to advertise your practice as you traditionally would in a flyer or mailer. Provide your followers with value, such as helpful dental tips and industry news. If your online community doesn’t believe they are receiving value from your page, they will leave and find someone else who will.
Ask questions and encourage feedback! Use these platforms to build a more personal relationship with your patients. When your online community thinks highly of your practice, word of mouth can be an extremely beneficial dental marketing tactic for your practice.
Updates & Promotions
Does your practice have a special deal or monthly promotion? Be sure to let your patients on social media know about it (value!). Attract your leads with offers that are only available online to encourage patients to find your practice on social networking sites such as Facebook and Twitter. It is also a good idea to let your online communities know about updates around the office, which makes patients feel more engaged with your practice.
Engage Your Audience
When it comes to social media, there are two major things you want to accomplish: engage and get people involved. Ask trivia questions, offer contests or sweepstakes, and incorporate some fun quotes and photos that your audience can share with friends and family.
You might be surprised by how much you can learn about your patients and your business through sites such as Facebook and Twitter. When your patients contact you through your social media pages, make sure you answer them. Think of your social pages as an extension or your company. Customer service is very important in order to gain and retain patients!