Category Archives: Dental Marketing

How do you get your business on the map?

Should you care about Google+? What is Google My Business? And then what about Google Places and Google Local? I know, it is quite confusing. Especially because Google has made so many changes in the past few years to how things work in Google world. If you haven’t been keeping up with the changes you may have been left in the dust.

Let’s go back in time a few years. To get your business listed in local Google searches you would create a listing in Google Places for Business. This would put you on the map and let people find your business location in Google searches as well – given that you successfully verified your listing.

Then Google+ came along and people got totally confused. “What happened to the old listings? Do I need a Google+ now?” Many people created new Google+ pages only to find out that Google automatically upgraded Google Places listings to Google Local listings… and left many businesses with multiple listings and pages. Which we know is not a great thing as it can not only hurt your search ranking but it can also confuse your clients or patients (and even your staff). You may have reviews on one page and updates and other shared content on the other page; talk about a nightmare. While there isn’t a simple way to merge these different listings into one, there is a workaround way by transferring information from a Google Local page to a Google brand page and then deleting the local page and upgrading the brand page to a verified local page. Or you could just contact Google and ask them to help you with the problem.

I know, now you are wondering what a brand page is. There are three different types of Google+ pages:

  1. Google+ Personal Page: This is the page that you create with your own personal information when you sign up for a Google account. It lists your name and other info you decide to share with the public. You use this account to create and manage Google+ pages for your business (similar to Facebook).
  2. Local Business Page: This is the page of a local business. You include the correct address for your business so your customers can find you. Once verified, this listing will also appear on Google maps and in Google search results. Given the fact that you need a valid address for maps, PO Boxes do not qualify as valid local address.
  3. Brand Page: These pages do not have local addresses listed and will not appear on Google maps. Usually brands, artists, institutions, public figures, organizations or other groups create these pages who use them to keep in contact with fans or followers but do not wish to have physical contact with them (e.g. see them at their offices or stores).

As a dental professional, you want to make sure that the page you have is a verified local page as you want patients to be able to find your location on maps. You may know that the web presence of a business has many different components. Having a beautiful and functional website is one component. Having a verified local listing on Google is another one. While the two are connected and are related they will not necessarily have the same ranking in search results. When searching for your practice your website may come up on first page of Google search results but your local listing may not come up on first page of Google maps search results. Again, the two are connected but are not the same. This is a question that we hear quite often: “Ok, my website is on first page but why am I not listed on the map?” Well, because map search results are driven by different factors that I will talk about in a minute.

I can hear your next question already: “So then what on earth is Google My Business? Is it the same as Google+?” Well, yes and no. It is more than just Google+. Think about it as a dashboard: you input your business information and the different Google services will pull data from it and also submit data to it. Once you complete and verify your information it will be populated to your Google+ business page, your Google maps listing, you can track data related to your Google+ account, see information on your related Google Analytics account and YouTube channels, AdWords campaign, etc. It really makes life much easier not having to log into all these different Google services separately. Convenient, isn’t it?

You won’t be surprised to hear that Google has very strict guidelines for representing your business on Google. Following these guidelines as closely as possible will help improve your Google Local search results. Some of the requirements are pretty simple and self-explanatory, others are not so obvious. To have a local Google+ page your business must have a valid address where you make personal contact with clients or patients during your stated business hours. The name of the business should be the same that is used everywhere when you conduct business and it cannot include a tagline or other unnecessary information. For example your dental office can be listed as “Smith Family Dental” but not as “Smith Family Dental – The Best Dentistry in Town”. However, individual practitioners such as dental professionals may list their title or degree certifications as part of their names (e.g. Dr., DDS, DMD, etc.). List your real website URL and not one that forwards to another page or a landing page. Also, it is best to use a real phone number that is associated with your business elsewhere online (such as your website or directories) and not a forwarding number or a 800 number. Selecting the closest category that best describes your business is also very important. Do not use categories as keywords or categories that are only related to your main activity. If you cannot find the exact category, use something that is more general. For example if you are a dental specialist and your specialty is not an available category, it is best to use the “Dentist” category. An individual practitioner should create a dedicated page if he or she operates in a public-facing role and is available at the location during the stated business hours. Support staff should not create their own pages for the same business. Also, a practitioner should not create multiple pages to cover all his or her specialties. What about practices with more than one doctor? In this case the practice should create a page for the organization separately, such as “Smith Family Dental”. The individual doctors may create separate pages for themselves with only their name listed and not the practice name. In the case when a single doctor owns the practice the page should be named as the following: “Smith Family Dental: John F. Smith, DDS”. The doctor should not create a separate page for himself only.

As I mentioned above, search results on your usual Google search page and on Google Local or Google Maps can be different. A practice can be found very easily using a general search term such as “dentist in Winnetka” but if you try the same search term on Google Maps you may not see the same practice right away. Search results on Google Maps also have rankings and there may be several pages of results for the same search term. The business marker on the map may not show up until you get to the page with the practice listed. You may be wondering why this is. The reason is that Google ranks local results differently from regular search results. Local results are ranked based primarily on relevance, distance, and prominence. Your listing for the search above is relevant if it is located in Winnetka and it is categorized as a “Dentist”. Business description is also important because even if you are categorized as a dentist but describe your business as a spa, Google may deem you to be irrelevant to the search and rank you much lower. Distance is understandably important because even if your dental office is categorized properly and you used great description, you will not be at the top of the search if you are located miles away from Winnetka. Prominence is a bit harder to measure and this is where the overall web presence comes into play. If Google can find you listed in directories, you are mentioned on web sites, you wrote articles or keep a blog, people refer to you in their social media posts or share your content, you have a lot of reviews, etc. it is likely that Google will think that your business is prominent and should be ranked higher in local searches. Google is very secretive about how their search algorithms work and they keep changing them periodically to make it hard for people to figure them out and “try to cheat the system”.

You may feel that all these Google rules and requirements are simply overwhelming and you do not have time to piece the puzzle together. Don’t let an incorrectly set up Google page hurt your search results and ranking! Contact Clue Dental Marketing today and our SEO experts will take the burden off your shoulders.

Is your website ready for #Mobilegeddon?

In a previous blog post a few months ago we already talked about Google testing icons that would differentiate mobile-friendly and non-mobile friendly websites and why it is important to have a responsive site. You may have even noticed in your search results recently that some websites are marked as “Mobile-friendly” while others are not. The icons did not stay but the differentiation did.

Google made the announcement back in February that on April 21st, 2015 significant changes will take effect in Google search algorithms to promote sites in mobile searches that are mobile friendly or responsive. The date has been cleverly named #Mobilegeddon.

But what exactly are responsive websites? These sites recognize the size of the browser screen and automatically adjust the way the content is displayed. If you think about it, this makes a lot of sense in an age, when more people own smartphones than toothbrushes, and the number of people accessing the internet through mobile devices is growing every day. You can do pretty much anything on a smartphone and many people don’t even start up their PCs anymore unless they really have to. But if the fonts are too small and you have to keep zooming in and out, if the site is using technology that is not supported by mobile devices (such as Flash), the experience can be more frustrating than useful. Google knows this and wants to make our lives even more convenient by ranking sites that will be easier to use on a mobile device higher in mobile searches. Companies that don’t have mobile friendly websites will soon start feeling the pain. Starting on April 21st, a site’s mobile-friendliness will have a significant impact on search results.

So the question remains: is your website ready for Mobilegeddon? There are a couple of different ways to determine this. The easiest thing is to shrink the browser window on your PC or Mac and see if the content is displayed differently as the size of the window is getting smaller. There is also a Mobile-Friendly Test provided by Google.

If you are still not sure, feel free to give us a call or email us. Responsive dental web design is what we at Clue Dental Marketing specialize in! The clock is ticking but it is not too late, yet!

The importance of effective patient education

We all can agree that especially in today’s age, when information is so readily available from so many sources, effective patient education is more important than ever. Patient education plays an essential role in helping patients understand and accept their diagnosis and the possible treatment options as well as the necessary behavioral or even lifestyle changes that will ultimately result in successful treatment.

Traditional patient education materials are often too long and detailed, written at a level too high for many patients to understand the content. Almost all patients prefer medical advice that is simple and easy to understand. Research shows that patients who are well informed and who take an active part in their dental treatment are more likely to have better results. Visual aids, multimedia technologies, and corresponding handouts can improve the patients’ understanding of their dental condition and the necessary treatment or therapy.

The dental patient education materials developed by Clue Dental Marketing were created with this very thought in mind. They are engaging, attractive, and present dental conditions and procedures in a way simple enough to understand even for someone with very basic dental knowledge.

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The MÜVI system features a growing library of meticulously scripted and rendered 3D patient education videos in stunning HD quality. MÜVI has been tested and verified to work on a wide range of devices, from mobile phones and tablets to laptops and desktops. It comes with your practice name, website and social media links applied to the navigation bar, so your patients are not distracted by third-party advertisement. The live search box makes finding the desired videos a breeze. Just start typing into the MÜVI search box and watch as the playlist displays the related videos in real-time.

You can add a MÜVI icon right to the home screen of your mobile device, allowing you to instantly access your education videos and to use them as part of your chairside patient education.

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Clue’s Treatment Presentation Aids summarize the most common treatment options in an easy to follow manner and compare key features of the procedures. They feature images from the education videos so they will look familiar to your patients. This gives you the opportunity to refer back to the videos and to recommend the course of treatment most suitable for your patient’s needs and circumstances. Treatment aids measure 11X17 inches and are printed on thick, high-gloss water-resistant paper. They are dry-erase marker compatible so you can present your recommendations in an even more impactful way. Then just wipe the marker off and use the aid again for the next patient.

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The same information can be given to your patients in a more compact, tri-fold brochure format that is printed on thick, high-gloss water-resistant paper and include your logo and practice information. This will give them the option to discuss their recommended treatment with their spouses or parents and to get answer to any additional questions they may have. It is also a good idea to refer them back to your website to allow them the opportunity to watch the education videos related to their condition one more time. And this is how Clue’s patient education comes full circle.

To find out more about our MÜVI Patient Education System be sure to visit our website and try a live demo. Our Treatment Presentation Aids and tri-fold brochures are featured in our Clue Store.

Clue Dental Marketing Patient Education Center

There are so many exciting things going on at Clue right now! One of the things we are most proud of is the official launch of the Clue Dental Marketing Patient Education Center.  We have been working very hard on this project and it’s finally looking amazing.

The Clue Patient Education Center is now available to our clients! Patients can browse the searchable movie library and watch our beautiful, 3D education videos about the most common dental procedures and topics. The library keeps growing as we are adding more and more engaging movies. Be sure to check back periodically to see the latest movie additions.

Now you can turn your website into a resource for your patients so they visit often and stay on your site! Contact us today to find out how you can add the Clue Dental Marketing Patient Education Movies to your own website!

See our live, sample Patient Education Center demo here:
http://pec.gp.cluedentalmarketing.com

Making the Most Out of Your Patient Referral Program

Many offices have patient referral programs. That isn’t very unusual. However, different offices have varying levels of success in bringing in new patients. So what do you do to be sure your program to reaches its full potential? We have some tips.

Let’s start with the obvious: the referral cards. Be sure to place them in prominent places throughout the office! The reception desk is a great place to set referral cards to be sure they’re seen. Feel free to also place them on waiting room tables and in rooms. Sometimes these places are easier to look over, so we recommend always having referral materials near the reception desk. Don’t stop at just strategically placing cards around the office. Tuck the cards in hygiene bags and attach them to walk out statements as well.

To have the most successful patient referral program, chances are you’ll have to do more than simply purchase the basic referral cards and put them somewhere. Be sure not to neglect face to face interaction! Mention the program to patients. Assign team members to bring up the referral program. Try starting with something complimentary such as “We’d love more patients like you!…” In-person interactions are often said to be the most effective marketing activity in the case of small businesses. Talk to your patients and hopefully your patients will talk about you to friends and family.

Don’t forget about the rest of your media. Mention your patient referral program in other advertising and marketing material. Add a link to an online referral form on your website. Mention the program on your social media accounts. Bring up the program in ads, postcards, newsletters, etc.

Finally, let patients who refer know how much you appreciate it! Hand-written notes and personalized gifts are a great way to say thank you.

We wish you the best in your future acquisition of new patients!

Introduction to Online Video Marketing

Aside from social media outlets like Facebook, Twitter, etc., online videos also serve as an essential element of digital marketing. Motion and visuals attract the human eye, thus making videos a necessary online tool. Some major companies have had huge success with their videos going viral, but you don’t have to aim that high. Producing sophisticated videos that target patients can increase your office’s online visibility, and ultimately recruit prospective patients.

Are you asking yourself, “what videos could I possibly put on my website?” Let us give you some inspiration.

  • Product or service: Show your patients what procedures your practice offers – dental implants, root canal treatment, etc. Did you just install new equipment in the office? Demonstrate why your new Kodak 9000 3D CT Scanner is the latest, greatest technology for your patients.
  • Customer Testimonials: Let your loyal patients communicate their good experiences at your office directly to your website visitors. This allows prospective patients to envision themselves in the shoes of your patients.
  • Bragging Rights: Did your practice make a donation to a cause or host a fundraiser, such as Dentistry from the Heart? Establish that your practice appreciates community and charity to show that you’re more than just an office.
  • Office Tour: Create a connection by spotlighting the staff and showcasing your place of business. This allows prospects to get a sense of your office atmosphere before they ever set foot in your office. If your staff is personable, professional, and fun, show it! Your practice will look more attractive through a creative and original video.

An example of a well executed video by Crystal Clear Dental of Tinley Park, Illinois:

Boost your business’s online presence and jump into the world of online video marketing. Your current clients will enjoy watching their doctor and staff in a new light while your prospects will be enticed to call your office today.

Setting up professional email addresses for your practice

Email was one of the first online modes of communication to catch on in a big way. Now it is the standard for sending fast, reliable messages to family, coworkers, and friends. Even if you do not consider yourself a tech-savvy person, you probably have a personal email address and/or a work email address. Free email hosts like Gmail and Yahoo make it quick and easy to get a functional email account up and running, but setting up a unique set of professional emails can be a bit more challenging. Here are a few pointers to get you started on setting up professional email accounts for your practice. Even if your dental marketing company is setting up the email service for you, you’ll know which questions to ask every step of the way.

 Why have a professional email rather than a free account?

While Gmail is great for a personal email account, many people like keeping their personal emails and work emails separate. Since spammers are more likely to switch between free accounts than risk getting paid accounts blocked, many people see a professional email address as a sign that your practice is legitimate. Incorporating the name of your practice in a free email account can also be awkward: yourname_yourpractice@gmail.com is far less succinct and memorable than yourname@yourpractice.com. A common email domain among staff members makes communication with patients or referring doctors clear and consistent. It also ties your email address in with your website’s address!

 How do I get a professional email address?

Creating your professional email addresses is not quite as simple as setting up a Gmail account – but the good news is that it is well worth the effort!

 If you don’t currently have a website or domain name:

A domain name is a unique online address that you can purchase and register with a web host; it will be the online “home” of your website and email addresses. Your dental marketing company will likely take care of all the technical logistics, but if you’d like to learn more see our <a href=”http://blog.cluedentalmarketing.com/?p=105″>Website 101</a> post. The first step is to choose an easy-to-remember domain name that is specific to your practice, such as www.yourpractice.com. Once your domain name is registered, you can set up an email address @yourpractice.com through the web hosting account.  Some accounts come with a limited number of email addresses, while others come with unlimited.

Once you’ve registered your email address with your web host, you can begin to send and receive emails from your new address. For convenient access to your emails, we recommend setting your email address up on an email application such as Mail or Microsoft Outlook. If you have an old email address, you may want to back up all your old emails if you would still like to have access to them. You can also set up your old email account to forward to your new address, as long as your former address was a free account or you are continuing to pay the hosting service for an old email.

 If you already have a domain name:

If you already have a website and domain name, you’ll need to transfer your domain name to your new site’s host account in order to set up your email addresses. You’ll have to go into your former web host account and get a permission code to transfer the domain to a new host. Once the domain is transferred, your dental marketing company can register email addresses under the domain. If you had previous email addresses with your old hosting account, be aware that these will no longer work once you transfer the domain name. The same will occur if you stop paying for an old email hosting account. We recommend that you back your old emails up before switching. In the end, it will be worth it to have the same email domain as your website!

Clue Dental Marketing welcomes the opportunity to assist you with any questions or concern you have about emails. Feel free to post a question or comment or contact us at info@cluedentalmarketing.com!

Website 101

Ever wonder how websites are designed and how they become accessible on the Internet? Maybe you’re looking to create a website for your company or revamp and old site to reflect fresh, modern trends. Doctors’ practices can benefit greatly from having a website. Websites attract new costumers, keep your existing clients up-to-date, and allow people to get a sense of the atmosphere and offerings of your practice before setting foot in your office. However, if you do not understand how websites work and what services are best for your company, you may not know what you can do yourself and what services you need.

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Here are some of the basic questions regarding websites and hosting asked by our clients:

What is a website, exactly?

A website starts as a file that contains information on how content should appear on the Internet. You need a program like DreamWeaver that allows you to design the webpage, just as you might use Word to type a letter or PowerPoint to design a slide show. Just because you have designed a webpage does not mean that it is automatically on the Internet. Let’s start with an analogy: imagine your home. A website is like the physical structure that is your house. If you have the code written for a website and a software program that allows you to translate code into webpages, this would be like having the blueprint and raw materials for your house.

What do you mean by “code”?

Code is like a blueprint. It describes exactly where everything should be positioned on the website down to every color and piece of text. Before your website goes online, it starts as a blueprint of how the site should appear once it is on the Internet. Every web page is made up of two types of code: HTML and CSS. HTML describes the content of your website, telling your web browser which headlines, subheadings, paragraphs, lists and other objects should be displayed. CSS styles your content, defining the fonts, sizes, colors and position of all the objects.

Why do I need a Web Host? 

If you only have the blueprint and materials to build a house, you won’t get very far. You need a plot of land to build it on. The company that sells you the plot of land on which to build your house is similar to the Web Host. The web host has physical hardware and servers needed to put your website on the Internet. Without the web host, your website has no way of getting online.

shutterstock_62162776What is the difference between a website and a domain name? 

When you purchase a plot of land, you are given an address that designates where exactly your home is located. All the rooms in your house, your porch, garage, and backyard are grouped under a single address. This is akin to your website’s domain name. It’s the address that determines where on the Internet your website can be found. You are given a domain name when you purchase the space from the web host. Purchasing your own domain name is like owning your own home with a unique address, while “free” websites from hosts like GoDaddy are often like renting apartments; you get your own space but your address is still attached to the whole building.

If a domain name is your address, what is the URL?

A URL is a little bit trickier to compare. It’s as if each floor and room in your house has a separate address. If your living room had a URL, it might be https://www.100DruryLane.com/firstfloor-livingroom

What is SEO?

SEO stands for Search Engine Optimization. When your website is optimized for search engines, it means that someone looking for what you’re offering (i.e. “Chicago Dentist”) will find you website as one of the primary options when they type those search words into Google, Yahoo, or another search engine.

How do I customize my website?

Like deciding whether to buy a house, condominium, or apartment – and whether to rent or own – the more time, effort and money you are willing to spend, the more customizable your website can be. If you start from scratch in creating a theme and format for your website and your buy your own domain name, the options for customizing your site are very open.

If you have the resources and knowledge, you can buy a plot of land and build your own house from scratch. However, most people choose to go through a real estate agent and building company, and when they need maintenance done to their house, they hire a contractor. If you do not have the tools and time to build a website, you will need a third-party company to design, host, and maintain your website.

Some higher-end companies will do all of these services at a cost. They will design your website and customize it to your personal brand, put it online, and then update it as you request changes. A completely original and customized website with ongoing maintenance services is the most costly option, but it is also the most professional and comprehensive option for building your website.

When you rent an apartment rather than buying a house, you may not be able to paint the walls or remodel the layout of your apartment. Similarly, if you purchase a inexpensive template site from a large web host company, you will have less freedom to cater the site to your tastes and brand. Every route you chose when deciding options for your website will come down to this: the more your are willing to pay for creative design services, the more personalized and professional your website will be.

Overview

  • shutterstock_122664076Webpage – a file saved on a computer containing information on how a content should appear on the Internet
  • Website – multiple webpages, linked together via a common domain name
  • Domain Name – a unique address describing where your website is located on the Internet
  • URL – a more specific address that ties each webpage in a website to a hierarchy branching out from the site’s domain
  • Web Hosting – a service that has the capability to put your website on the Internet

Differences Between a Press Release, Article and a Blog

What is a Press Release?

A press release is a written announcement to the media. It announces scheduled events, promotions, awards, new products and services, sales accomplishments, etc.

Examples of a Press Release:

  • Purchase of new dental equipment, such as a 3D CT scanner.
  • Hiring of a new associate to the practice.
  • Non-for-profit event to be hosted by the dentist.

How to Write a Press Release:

1) Headline:

  • Initial case: Capitalize the first letter of each word, except for words that are less than letters. Example: Chicago Dentist Hires Oral Surgeon and Dental Laboratory Technician.
  • Keywords: Draw people to read the press release by using important keywords related to the subject matter. The best headlines draw people and search engines. Example: Cosmetic Dental Practice Opens in Burr Ridge, IL.

2) Summary/Sub-header:

  • Goal: Encourage people to keep on reading your release. Identify a key feature that is going to draw attention.
  • Length: One paragraph long—two to three sentences.
  • Example: Smiles Cosmetic Dental opened in Burr Ridge, IL on Saturday, May 25th. John Doe, DDS, opened Smiles after 5 years of starting his first practice in Lombard, IL.

3) Body:

  • Place and Date: Start with City, State, (SOURCE) Month Day, Year. Example: Burr Ridge, IL (SMILEHOUND) May 28, 2013.
  • First paragraph: Covers the who, what, when, where, why and how. Besides the headline and summary, this is your last chance to really clarify the news. The rest of the release provides details and supporting information.
  • Supporting paragraphs: Give further explanation, statistics, background, and other details to support the claims from the introduction.
  • Quotes: Mentions from someone within the company or interest gives the press release a human element.
  • Length: News releases are between 300 to 800 words.
  • Related links: At the end of the release, include links to the company website to make the reader’s search for information much easier.
  • Contact Information: Include a name, phone number, email address, and mailing address for the reader’s reference to seek out more information.

4) Writing Rules:

  • Write in third person: Use he/she, him/her, his/hers, it, they, them, their/theirs. If you find yourself using I, we, me, us, my, mine, our, ours, you or yours, you’re not writing in third person.
  • Use active voice: Construct the sentence where the subject “acts.” To compare active and passive voice, active is constructed like “Timmy likes the dentist,” whereas passive is constructed like “The dentist is liked by Timmy.”
  • Proofread to check for grammar: Grammar rules can be reviewed on sites such as grammarly.com or grammarbook.com.  Poor grammar usage could potentially affect your credibility.
  • Do not use all caps: This is a red flag for spam or an advertisement. Using all caps also looks very unprofessional and will most likely be ignored.
  • Clarity and readability: Transparent writing is important so that the reader can understand as much as possible.
  • Hyperlinks: On keywords, a related hyperlink will optimize the release. Readers should not be misled by a link that does not match the keyword.
  • Factual Information: Avoid embellished writing and just stick to the facts.

What is an Article?

An article is a written work via print or online. Articles can feature news, research results, academic analysis or debates.  They can appeal to the general interest, like daily newspapers, or to a niche market, such as dental magazines, etc. The main purpose is to educate the reader.

Examples of an Article:

  • Dentist’s advice on how to prevent gum disease.
  • Information on new technology in dentistry.
  • Comparing and contrasting different teeth whitening options.

How to Write an Article:

1) Headline

  • Keywords: Mention keywords related to the subject matter or hot trends that are newsworthy.
  • Attention-getting: A well-written headline will draw a reader to the article.
  • Style: Written in an abbreviated style—not in a complete sentence. Example: Brushing Teeth Lowers Dental Health Risk

2) Byline

  • Format: Give name and position of the writer.

3) Lead

  • Goal: Sum up the article. The lead sets the tone and draws the reader to keep reading. This is the first paragraph of the article and answers the who, what, where, when, why and how questions.

4) Body

  • Content: Details based off of the lead.
  • Style: Chronological, Cause and Effect, Classification, Compare and Contrast, List, or Question and Answer.
  • Quotes: Mentions from someone within the company or interest gives the press release a human element.

5) Conclusion

  • Style: End with a quote, descriptive scene, a play on the title or a summary statement.

What is a Blog?

Derived from the words “web log,” a blog is an informational site consisting of posts in reverse chronological order. Blogs can be written by a single individual, or by multiple authors. They invite readers to interact with the writer by leaving comments on a post. Blogs vary in purpose—some are personal online diaries whereas some are brand advertising for a company. Authors may choose to include pictures or links to other websites and media.

Examples of a Blog:

  • What you’re on right now!
  • News: HuffingtonPost.com
  • Tabloids: TMZ.com
  • Corporate: WholeFoodsMarket.com/blog
  • There are many others categories depending on the writer, audience, business, etc.

How to Write a Blog:

1) Blog posts can vary in content.

  • Question and Answer: Why is it important to brush your teeth? How often should you brush your teeth? What are the best toothbrush brands?
  • How-To: How to Prevent Gum Disease
  • News: Study on Plaque by University of Michigan Reveals…
  • List: The Top Dental Schools in the United States
  • Review: Pros and Cons of Dental Implants

2) Tips:

  • Consistency: Posts should look the same in format, font and size.
  • Style: Use bullet points, paragraphs, headers, and images to break up your writing and give it variety.
  • Frequency:  Writing new posts depend on the writer. However, to stay fresh and relevant, update as frequently as possible.

Tips for Effective Dental Marketing with Social Media

small social mediaBeing active on social media networks such as Facebook and Twitter is a great way to build relationships with current and prospective patients. Take a look at these 3 important tips for enhancing the image of your practice with social media.

Educate Your Patients

I am a firm believer that social media is not the place to advertise your practice as you traditionally would in a flyer or mailer. Provide your followers with value, such as helpful dental tips and industry news. If your online community doesn’t believe they are receiving value from your page, they will leave and find someone else who will.

Ask questions and encourage feedback! Use these platforms to build a more personal relationship with your patients. When your online community thinks highly of your practice, word of mouth can be an extremely beneficial dental marketing tactic for your practice.

Updates & Promotions

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Does your practice have a special deal or monthly promotion? Be sure to let your patients on social media know about it (value!). Attract your leads with offers that are only available online to encourage patients to find your practice on social networking sites such as Facebook and Twitter. It is also a good idea to let your online communities know about updates around the office, which makes patients feel more engaged with your practice.

Engage Your Audience

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When it comes to social media, there are two major things you want to accomplish: engage and get people involved. Ask trivia questions, offer contests or sweepstakes, and incorporate some fun quotes and photos that your audience can share with friends and family.

You might be surprised by how much you can learn about your patients and your business through sites such as Facebook and Twitter. When your patients contact you through your social media pages, make sure you answer them. Think of your social pages as an extension or your company. Customer service is very important in order to gain and retain patients!