All posts by Brian Stack

Clue Launches Patient Education Videos

We are excited to announce that we are launching our first set of Patient Education Videos this month!

All TOD clients will have access to our dental movie licensing program, free of charge.
The first 3 movies launching in February are Dental Implants, Root Canals, and Periodontal Disease. Please take a moment to view the sample clips from these videos below. Please note that these are just partial samples. The full movies are in between 1-3 minutes:

Root Canals

Dental Implants

Periodontal Disease

TOD Clients: Please inquire on Basecamp if you are interested in the movies and we will upload our Licensing Agreement.

If you are not currently enrolled in TOD but have interest in the movies, please leave a note on Basecamp and we can discuss options for using the movies on your website.

Kind Regards,
Brian

Clue Launches New “Request an Appointment” Form

We’re excited to launch our new “Request an Appointment Form”!

Clue’s new pop-up form features clean, modern styling and advanced functionality. The top of the form can be customized to match the doctor’s website.

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Preferred appointment date is now selected in a pop-up calendar.

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Key contact information is required. A patient cannot submit the form with missing or malformed information.

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Upon completion, the information will be emailed to the dentist.

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Questions or comments?

Leave a message and we’ll be glad to answer any questions you have about our new form!

Google’s Hummingbird Update will help Dental Practices Target Patients


How will Google’s new update, Hummingbird, affect for your dental website?

There’s been a lot of buzz about Google’s new search algorithm, Hummingbird. Before jumping to any conclusions I want to assure you that there’s no need to worry; your website will be just fine (if it has been properly coded with white hat SEO techniques). Hummingbird has been designed to be more precise and to focus on conversational searches rather than traditional search terms, helping target patients who are seeking specialized dental services.

Hummingbird uses a new algorithm to revamp traditional searches; one that looks at a query as a whole sentence or conversation rather than a string of words. This will allow users to track more complex search queries that focus on the meaning behind a search –what the searcher is really asking or seeking.

Google’s Hummingbird is also designed to reflect the modern search trends and promote the use of social media for SEO.  As more people are using search engines via mobile devices and/or voice activation, there is a benefit behind a search engine that links conversations from multiple social media outlets.

Hummingbird will affect 90% of searches and is considered the first top-to-bottom rewrite of Google’s search algorithm.  It looks at intent of the search and relays advanced data (where, how, and when someone queries), which will allow SEO companies to develop a content strategy that is more sophisticated and focused for their client. The update is expected to help rankings for websites with proper coding and a strong social media presence.

Have questions about Google Hummingbird? Leave a comment!

Clue Dental Marketing Attends Dentistry from the Heart Event

Last Friday we volunteered at Ahoyt Family Dental’s 2nd Dentistry from the Heart event. Since its inception, Dentistry from the Heart has grown to include over 250 annual events nationwide and has served more than 80,000 people of need with free dental care.

Take a look at some of our favorite pictures from the event:

 

Participants battled the heat and waited patiently in line for free dental care consisting of fillings, extractions, and dental cleanings. Services were provided for 91 participants, up from 69 participants in 2012.

039_144_Ahoyt Family Dental - 2013 Denistry from the Heart_Here’s a picture of Tom, Geraldine and I (left to right) holding down the fort at the signup table.

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Food and refreshments were served thanks to all of our helpers.

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The DJ played music and held several trivia contests for all of the participants as they waited for their turn to head inside.

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Although this was my first Dentistry from the Heart event, this was the second event attended by the rest of the Clue team. It was truly a great experience and I look forward to helping out at next year’s event!

All photographs were taken by Geraldine Teotico. You can view more of her work at lifemadestill.com.